Innovation isn’t a buzzword
It’s built into our DNA. We use latest technologies, including artificial intelligence, to develop smarter, safer, and more effective wellness solutions for pets.
A Smarter Path to Pet Wellness
Our approach combines the latest scientific research, veterinary insights, and real-world data helping us identify what works, what’s missing, and how to raise the standard of pet care at every step.
AI Assisted Development
We use AI tools to analyse thousands of peer-reviewed studies, global formulation databases, and customer behaviour patterns.
This allows us to:
- Identify emerging ingredient synergies
- Optimise dosages based on breed, age, and lifestyle
- Predict product performance based on scientific modelling
- Continually refine formulations for maximum efficacy and safety
It’s how we ensure every product isn’t just made, it’s engineered.
Smart Business. Better Products.
From inventory forecasting to customer experience, AI helps us improve every touchpoint:
Supply Chain Intelligence: We use machine learning to forecast demand, reduce waste, and stay nimble in a fast-moving market.
Customer Insights: Feedback loops powered by AI help us understand what matters most to pet parents and act on it.
Product Evolution: We’re building systems that learn from real-world results to keep improving every formula over time.