A fresh perspective on pet wellness
Not all our team grew up in kennels or vet clinics. We came into the pet world not from tradition, but from observation and concern. When our team first explored the pet wellness aisle, we were struck by what was missing:
Clear science, transparent ingredients, and truly proactive care.
The Realisation
Our journey began with a profound realisation that the world of pet wellness, while well-intentioned, often lacked the rigorous, research-driven approach that defines true efficacy.
- Most products are reactive, focused on fixing problems rather than preventing them.
- Many companies, big and small, treat pet parents like customers, not caretakers.
We saw an opportunity to do better; to change the reactive care mindset; and to raise the standard of pet care.
The Vetanica difference
We think differently because we started differently.
Free from industry assumptions, we built Vetanica with fresh eyes and high standards, the kind you'd expect for any family member. Because that’s what pets are.
We partner with veterinarians and animal nutritionists. We interrogate every ingredient. And we obsess over making science-backed supplements that aren’t just effective, but genuinely trustworthy.
Our Mission
Raising the Standard in Pet Wellness
It is our mission to empower you to unlock your furry friend's full potential for a lifetime of wagging tails and boundless energy.
Bridging the gap
Vetanica exists to bridge the gap between the love we feel for our pets and the precision they deserve.
We believe pet wellness should be guided by care and science — not marketing trends.
Empowering you
Our mission is to make proactive care simple, effective, and empowering, so your pet can live a longer and better life.
We also want responsible pet owners like you to avoid preventable pet health issues, unexpected vet bills and emotional drain.
Every Vetanica product is crafted with purpose and manufactured to the highest quality standards. We design them to fit seamlessly into daily routines, giving you confidence in every scoop, chew, or drop.
Bringing innovation
We’re not just improving what’s already out there. We’re building what doesn’t exist yet. From novel formulations to entirely new formats, Vetanica is committed to developing forward-thinking wellness solutions pets truly need.
Philosophy
Care. Protect. Thrive.
Everything we do is built around these three words.
Whether it’s choosing purposeful ingredients, commitment to Australian manufacturing, or educating pet parents with clarity, ultimately we want to help pets live longer, happier lives while simplifying pet care for their humans.
Beliefs
We believe in:
- Carefully selected, purposeful ingredients
- Formulations backed by science, not trends
- Supporting health before issues arise
- Using latest technologies to develop smarter products
- Treating pet parents like you, like the heroes you are
Join the movement
We’re building a community of informed, intentional pet parents who want more than just “good enough.”
When you choose Vetanica, you’re not just buying a product, you’re making a statement:
“I’m doing this right.”